NFP Fundraising: who gets the money, who gets the data?

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Perpetual

Perpetual Private Insights

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With many traditional funding sources under pressure, digital fundraising has never been more important for NFPs.

But while it’s a major revenue opportunity, digital fundraising comes with its challenges. Who owns the data you generate when fundraising online? What risks does it create for your organisation? What can go wrong – and what does that mean for you and your donors?

Perpetual’s latest webinar answers these questions. Developed and presented by Lucy Bernholz from Stanford University’s Centre on Philanthropy and Civil Society (PACS), the session looks at:

  • Digital hygiene – how to keep your data safe
  • Third-party vendors and “data lock-in”
  • AI – the promise, the pitfalls – and how to “make sure the robots don’t kill us.”

Lucy’s webinar is crucial information for all Australian NFPs as they grapple with the complexities and opportunities of operating in an online environment. Recorded on 15 September 2021, it features polls, insightful questions from a live Australian audience and resources you can share throughout your organisation.

It’s the essential guide for NFPs focused on online fundraising that’s ethical and effective.

WANT TO LEARN MORE?

Speak with one of our philanthropy specialists about how you can develop a strategic plan for your philanthropy.

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Perpetual Private advice and services are provided by Perpetual Trustee Company Limited (PTCo), ABN 42 000 001 007, AFSL 236643. This publication has been prepared by PTCo and may contain information contributed by third parties. It contains general information only and is not intended to provide you with advice or take into account your personal objectives, financial situation or needs. The information is believed to be accurate at the time of compilation and is provided by PTCo in good faith. You should consider whether the information is suitable for your circumstances and we recommend that you seek professional advice. To the extent permitted by law, no liability is accepted for any loss or damage as a result of any reliance on this information. PTCo does not warrant the accuracy or completeness of any wording in this document which was contributed by a third party. Any views expressed in this document are opinions of the author at the time of writing and do not constitute a recommendation to act. Past performance is not indicative of future performance.