We frequently hear women admitting that they want to buy shares, but don’t know enough about them to invest. This is reflected in the fact that only 31% of Australian women invest in shares, compared to 44% of Australian men 1. In this article, we aim to close the educational gap and empower more women to make an informed decision about investing in shares.
- Shares represent a stake in a company
Shares, also known as equities or stocks, are units of ownership in a company. When you buy a share, you become a part owner or ‘shareholder’ of the company. This means you often have the right to vote on members of the board of directors and other important matters facing the company. If the company distributes profits to its shareholders – called dividends – you will likely receive a proportionate share.
Companies issue shares to the public for many reasons, one of the main ones being to raise money to fund their business growth. A share is a way to trade a stake in that business with other people.
Generally, the more profitable a business is, the higher the value (or higher the cost) of that share. Of course, you can’t expect the company to pay out all its profits in a form of a dividend as this may come at the risk of future profitability and a lower share price.
A marketplace for shares
The ‘sharemarket’ is literally a marketplace where buyers and sellers come together to work out a price by bidding for it, much like a fruit or cattle market. There are no tangible or physical goods exchanged in the sharemarket. This means people can come together from all walks of life, from all locations and varying levels of investment experience to trade in an electronic sharemarket.
- Not all shares are created equal
Shares come with certain rights including the voting rights to which investors are entitled. The level of corporate control depends on whether the share is ordinary or preferred and on the size of your shareholding.
- Ordinary: Ordinary shares represent most shares held by investors. When you own an ordinary share of a company, you usually have one vote per share that entitles you to participate in the election of the board of directors.
- Preference: Despite their name, preference shares have fewer rights than ordinary shares, except in one important area – dividends. Companies that issue preference shares usually aim to pay consistent dividends and preference shareholders have first call (dibs) on dividends. If a company is liquidated, preference shareholders have prior claim to assets over ordinary shareholders. This feature allows the company to raise capital from venture capitalists before it goes public because most venture capital deals are structured as preference shares.
In addition to shares being classified as either ordinary or preference, you may have heard of terms like ‘bluechip’ or ‘growth’ to describe certain shares. The appendix provides an overview of the different types of shares available.
Generally, there are two reasons why people buy shares. The most common reason is to buy shares at one price, and then sell them at a higher price. This is called capital gains. Historically, shares have provided some of the strongest after-tax investment returns over the long term.
The second most common reason is to earn income in the form of dividends from your shareholding (this is generally a share in the company’s profits). Dividends are usually paid out twice a year. Unlike term deposits, dividends from shares can have inflation built into earnings where companies are able to pass cost increases onto customers.
Other benefits of investing in shares:
- Many are highly liquid which means they can be converted into cash quickly and with minimal impact to the price received. Unlike other investments such as residential property, transfer of ownership and the movement is relatively easy.
- Many have tax advantages of investing in shares through the ‘dividend imputation system’ which allows investors who have been paid a dividend to take a personal tax credit (franking credit) since the company has already paid tax on the dividend.
- Your liability is limited is to the amount invested in the company. If the company is sued and loses, creditors can’t come after your personal assets.
Shares are often on the higher end of the risk and return spectrum when compared to cash, bonds and residential property. A share price will generally rise when people value the shares in that company (demand is high) and/or offer increasingly higher prices to buy shares in that company.
Note: there is no guarantee that shares will rise in price while you own them. The main risk of owning shares in a company is that the company doesn’t perform well, the share price falls and your share value drops or if the company folds, you could lose all your money.
Other risks of investing include:
- Industry risks - Disappointing profits and dividends, management changes and a reassessment of the outlook for the company or industry.
- Country risks - International shares are influenced by global economic trends and country factors such as the local political environment and laws. These investments also carry currency risk for Australian investors.
- Gearing (when companies take out a loan, it’s the ratio of debt and equity) risks - The value of geared companies may be affected by increased borrowing costs or a change in interest rates.
Like any investment, investing in shares carries risk and we suggest this is something you need to first assess the risk with a financial adviser or accountant.
Generally, the buying and selling of shares requires the service of either a financial planner or you can invest direct through an online broker or platform. You cannot usually call up a company to ask if you can buy a share in their company. We explore the difference below:
- Financial adviser – can trade on your behalf as well as provide qualified personal advice. They will generally take the time to get to know your financial and life goals (weighing up factors such as lifestyle, risk tolerance, income, assets and debts) to help you develop a long-term financial plan and recommend shares and/or funds that best suit you. In addition to investment services, they can often also assist with estate planning, tax advice, retirement planning and budgeting – called ‘full service’.
- Online brokers / platform providers – typically don’t take the time to get to know you or offer personal advice. They just take your orders and you manage your own investments.
Cost of investing in shares
Regardless of whether you invest directly in shares through a platform, or in managed funds through a financial adviser, whenever you buy and sell shares in a market, you pay brokerage for each trade; this is a transaction fee for executing your desired trade. Buy/sell spread fees and other fees may also apply.
If you engage a financial adviser they will need to provide additional information on fees and costs. Their Financial Service Guide (FSG) and advice document must contain information about all fees, services, as well as your rights as a client.
Did you know that most assets owned by young Australian women are in cash and often sit almost idle in a savings account? Statistically, women are less likely to invest and if they do, they do it later than men which means females are reaping the benefits of compounding later in life.
Investing in shares is a big decision. You need to ask yourself:
- What is my time frame for investment?
- What return do I want to achieve?
- What level of risk am I prepared to take?
- Do I want income from dividends or capital growth in the value of my shares?
Investing early may help you achieve financial independence and assist you in reaching your financial and life goals for example, such as saving for a comfortable retirement.
To learn more about why you should invest your savings, read this article.
Back to hub
Discover more about investing and investment types.
Have $25K or more and ready to invest? Call us on 1800 022 033 or click below for one of our investment specialists to contact you.
Have $1M or more to invest? Call us on 1800 631 381 or click below for one of our specialised advisers to contact you.
Type of share
Why do share prices change?
Preparing to invest
When you’ve made the decision to invest you should ask yourself:
- what amount of money am I comfortable investing? (which may mean losing completely)
- what are my long-term and short-term lifestyle and financial goals?
- where should I invest my money? (ie sharemarket, bonds, property)
Qualified financial advisers exist to help you figure out answers to these questions, work out how realistic they are, as well as also investing your money for you. You will pay a fee for them to do so. For large sums of money, we advise getting in contact with an adviser.
To some extent you can also invest yourself (hoorah!), even if you’re self-directed investor you most likely will need to engage a stockbroker, read on to learn why.